Two Kinds - 1409 Words

The story starts off with the daughter narrating the story talking of her mothers tragedy in China; The mother who lost her mother, father, husband , and her two twin babies was trying to start over and give her child the American dream. The daughter the one telling the story was very as the story began about becoming famous. The mother on the other hand goes to all lengths to try to find her daughters talents. The characters in the story are the mother who played a huge role, although her name was never mentioned. She is a mother who got a second chance at having a family and is very controlling thinking she is doing what is best or her child. The narrator which is the daughter; she starts off as a normal child in the story, but†¦show more content†¦The mother was so determined even know they could not afford lessons the mother made arrangements to trade work for piano lessons. I think the mother felt that at this point the daughter would see how hard she was willing to work for her and maybe appreciate it and work harder. The little girl felt differently she was angry towards her mother and felt as if her mother did not except her for who she was and she wanted to get back at her. The daughter practiced every day with Mr. Chong not even trying her mind wondering in other places. Mr. Chong was a deaf man who could only see her hand movements, so that is how he taught her. The girl caught on fast that Mr. Chong eyes could not keep up with her hands so she used it to her advantage not to learn. Mr. Chong so proud thinking she was listening to him he was very excited because she learned how to fake him out. The mother bragged about her daughter playing the piano everyday to her friend, although the mother never herd her play until the recital. The mother wanted so bad to see her child in front of the room making her proud like all of the other mothers before her, but when the little girl went up on stage the mother didn t know that she had been just wasting her time. The little girl even had her self fooled she for a second thought maybe she could play, well maybe if Mr. Chong thought she could play maybe it was true. As she played she seen the embarrassment on her parents face; the onlyShow MoreRelatedTwo Kinds2009 Words   |  9 Pagess story Two Kinds is a battle of wills between the narrator, a young Chinese American girl, and her mother, a Chinese immigrant. Two Kinds is a coming-of-age story, in which the narrator, Jing-mei, struggles to forge her own sense of identity in the face of her strong-willed mother s dream that she become a prodigy. Jing-mei is caught between her Chinese mother s traditional ideas about how to raise a daughter, and her own development as a Chinese American girl straddling two cultures. Read MoreTwo Kinds822 Words   |  4 PagesID# 1723801 English 103-276 January 17, 2011-01-17 Two Kinds Amy Tan In the short story â€Å"Two Kinds†, Amy Tan uses the narrator’s point of view to share a mothers attempt to control her daughters dreams and ambitions. Tan`s short story is an example of how differing personalities cause struggles between a parent and child. Children often fall victim to a parent trying too hard or expectations being too high, and in the case of Two Kinds, we see Jing Mei’s mother trying to live her life throughRead MoreTwo Kinds1095 Words   |  5 Pages Two Kinds is a wonderful little short story about a immigrant Chinese woman in the mid 1950’s to early 1960’s that moved to Chinatown in California to give herself a better opportunity to make it in America. In the story we see the Amy’s mother as a woman who already has dealt with her fair share of pain and disappointment. Jeng-mei mothers entire family seemed to have been wiped out before she came to America from China Jeng-mei explains â€Å" she had come to S an Francisco in 1949 after losingRead MoreEssay on Two Kinds1194 Words   |  5 PagesThe story â€Å"Two Kinds,† written by Amy Tan, has a plot that many people can relate to while growing up as a child. The theme of the story is that there are two kinds of people: the one the mother wants her to be and the one Jing-mei (the protagonist and narrator of the story) strives to be. Both mother and daughter in the story have a very complicated relationship. The mother believes that you could become anything you wanted in America. The author emphasizes that Jing-mei’s mother tries to dominateRead MoreTwo Kinds of Interpretations in Amy Tan’s Short Story Two Kinds1285 Words   |  5 PagesOften times mothers can be pushy, annoying, and a bit overbearing but in the long run they always just want what is best for their child. Everyone wants their child to be the best, most popular and overall number one. In Amy Tan’s short story â€Å"Two Kinds† we see this type of fame hungry mother. The short story is about a Chinese family who lost everything. The mother had lost her entire family full of children except for the one in the story. With the belief â€Å"you could be anything you want in America†Read More`` Two Kinds By Amy Tan1460 Words   |  6 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Two Kinds† by Amy Tan is a story that shows a battle that starts with the narrator and her mother, for control over the narrator’s life. Her mother wanted her to become a prodigy, but she wanted to be anything other than that. So, throughout the short story â€Å"Two Kinds† she’s determined to not quit the fight. â€Å"Two Kinds† is filled with different forms of conflict which allows for the narrator to realize that her mother’s crazy antics were to help her find what she was good at. Which leadsRead MoreThe Two Kinds By Amy Tan1272 Words   |  6 Pagesimmigrants, experience a cultural conflic t between that of their parents and that of mainstream U.S. society† (Wikipedia 1). Amy Tan the author of â€Å"Two Kinds†, and the young character in the story both are a second generation immigrants, who have struggled in their life with parents, about the culture they assimilating and their real culture. In the â€Å"Two Kinds† story the author illustrates the struggle between her American cultural identity, and her mother’s Chinese culture, as like the characters inRead MoreTwo Kinds by Amy Tan968 Words   |  4 PagesTwo Kinds The story Two Kinds by Amy Tan represents the theme that parents cannot control their children, but can only guide them. A Chinese mother and daughter Ni Kan are at odds with each other in story. The mother pushes her daughter to become a prodigy of some sort, her daughter does try to follow her mother s orders but has she gets older she realizes she wants to find her own self and not to be what her mother wants her to be. They both have conflicting values, which is the theme of theRead MoreTwo Kinds Point of View637 Words   |  3 PagesThe short story, â€Å"Two Kinds†, written by Amy Tan, is written from the point of view of the character named Jing-Mei. There are three experiences which demonstrate her viewpoint. In the first experience, Jing-Mei is being told by her mom about the â€Å"American dream†. At first, she strives to pursue this prodigy. Her mom would test her every night after dinner. Through Jing-Mei’s eyes, she starts to realize that it was not the life she wanted to live. Lines in the story illustrate this when he says â€Å"IRead MoreTwo Kinds By Amy Tan859 Words   |  4 PagesEssay on â€Å"Two Kinds† Type your essay on â€Å"Two Kinds† below: Title The short story â€Å"Two Kinds,† written by Amy Tan, focuses on the struggles of a young protagonist named Jing-mei trying to find herself without the influences and pressure of others. Aldous Huxley once said, â€Å"One believes things because one has been conditioned to believe them.† This relates to the story in significant ways because when Jing-mei’s mother moved to America in hopes of a better future, Jing-mei is pushed to be the

Extra Curricular Activities Free Essays

Megan Gilmore Mrs. Jones AP English 11 January 30, 2012 Students’ Behavior and Extra Curricular Activities Over the course of my high school career, I have encountered many different types of people and have learned that the opinions of each are as varied as the individuals they correspond with. Every single one has his or her own perception about staying after school for a multitude of reasons and activities. We will write a custom essay sample on Extra Curricular Activities or any similar topic only for you Order Now Some, like me, have a stronger opinion than others. I maintain the belief that, when a student stays after school, he not only experiences benefits mentally but also physically. A number of researchers have questioned, hypothesized, and examined the effects of after-school activities on children’s health as well as on their grades. Studies have been completed over the past few decades, and many interesting facts have been discovered. One example being â€Å"a big increase in the number of school children participating in after-school programs: 8. 4 million youngsters compared with 6. 5 million in 2004,† according to Home Alone. This dramatic increase in the number of students staying after school can be the result of several things. One possibility is that transportation is readily available to the students if a parent or guardian is unable to pick up the child. Students could also be coming to the realization that staying after school gives them energy to go home and actually finish the homework that was assigned. For example, let’s say that a student loves playing basketball but the school doesn’t offer a team. This student is missing out on the opportunity to exercise both his body and his mind. Now if the school did offer a basketball team and the student joined, every time he had to stay after to practice, he stimulates his body, which includes his brain. Then, when practice was over, he would have the energy and brain stimulation to finish his homework. When choosing a school for their children, many parents have to take into consideration the charges for education, in addition to any fees for participation in an after-school program. In fact, cost is one of the major factors that play into the reasons why parents keep children from participating in after-school functions. Costs can include actual charges for the program, either in time or dollars, and expenses incurred for providing transportation. However, according to Home Alone, â€Å"After-school programs are a cost-effective way to boost student achievement, reduce juvenile crime and help overstressed working parents. † Yes, if parents pick up their children from the school, the expenditure for gas money is less than the outlay to pay a babysitter every day or to arrange weekly accommodations at a daycare center for watching the children. A more constructive alternative would be to let them stay at school to either continue their education or play a sport to release built up stress; then parents could just pick them up on their way home from work. Now there are some parents that, even if they have the time or money, will not let their children stay after school. Reasons for this include not wanting to expose the children to the delinquents that have to stay for detention afterwards. Some even say that playing sports will distract children from his/her studies because the student will focus on the game and not the school work. According to Bill Varian, â€Å"Students involved in extracurricular activities receive better grades than those who are not involved in extracurricular activities. In addition, activities improve the overall student. Therefore, they help students to receive better grades by teaching them character building lessons, teaching them lifelong skills, saving some at-risk students who would possibly drop out of school, and helping students develop social skills. † We can reasonably ascertain, then, that after-school activities not only help children grow and develop now, but participating in the undertakings also prepare them for a better, more fulfilling future. Another major factor that plays a role is the effect that the programs would have on a student’s life. Each and every student has a different life when he/she leaves school. Some have to go to work to help their parents pay the bills, while others can sit back and relax while a butler makes a snack, finishes their homework, and cleans the house. I have even seen some children go home to parents who think the child was a mistake and want nothing to do with him/her. According to Lee Shumow, â€Å"The children that are the most prone to actually gaining anything, in particular educational achievement, from after-school programs are the ones from high-risk backgrounds. Although, children that come from these backgrounds are the ones to have the least availability to the programs. † Many of the children that are classified in the high-risk background are the ones that people think will be the troublemakers in the community. But, if you take these children off the streets and keep them after school a few extra hours a day, they can develop bonds with other children so that ultimately they will stay away from drugs, alcohol, weapons, and the people who would tempt them to encounter and develop such habits. According to Mary Rombokas, including high-risk children in after-school activities â€Å"lessens the number of disciplinary problems later down the line. † Some parents turn to the school to provide a â€Å"day care† in essence. So that if the parents are not home, then they can let the children stay at school a few extra hours so that they don’t have to worry about leaving them at home. According to Home Alone â€Å"In 2009, over 15. 1 million children were left home alone and unsupervised after the school day had finished. This is more than a quarter of America’s school children and an 800,000 increase from 2004. These statistics includes 4 percent of elementary and 30 percent of middle school students. † Many of these parents more than likely don’t like leaving their children at home, but they have no other choice; it may be the only thing they can do unless more programs became available to students. â€Å"Parents of 18. 5 million students say they would enroll their children in an after-school program if one were available. These numbers represent a hugely missed opportunity. A majority of publicly financed after-school programs serve low-income students. They offer help with schoolwork, sports activities, and other enrichment known to translate into improved school attendance and higher graduation rates and lower rates of teenage pregnancy, drinking, delinquency and drug use,† according to Home Alone. I realize that there are some parents who, no matter how much documentation is provided, will never change their minds about allowing their children to stay after school. However, there are alternative options for their children to having them staying on school grounds after the school day has ended. Some students have the buses drop them off at facilities that will look after the children and have them play games or do homework in groups so that social skills can be developed. In addition, playing sports or group games help the children use their mental abilities by having them think on their feet so that later in life they will be able to overcome a problem not only with better results but also more quickly. Many of these places cost little to no money at all. Some parents may want to personally take some time to play or work with their children. There are places available to help them in their endeavors. Almost every community has a center called the YMCA. For a nominal fee, parents can share a variety of activities with their children. Or, if a student is having difficulties in school that a parent cannot help with, older children can provide tutoring while the parents work out in another room. In a case like this, both sides benefit. Works Cited â€Å"Home Alone. † New York Times. 20 Oct. 2009: A30(L). Infotrac Newsstand. Web. 5 Jan. 2012. Lee, Shumow. â€Å"Academic Effects of After-School Programs. Champaign, IL:ERIC Clearinghouse on Elementary and Early Childhood Education. Print. Narine, Shari. â€Å"Federal funding for after school program. † Alberta SweetgrassOct. 2010: 6. Infotrac Newsstand. Web. 5 Jan. 2012. O’Dea, James. â€Å"The Effect of Extra-Curricular Activities on AcademicAchievement. † Drake University; 1994. Print. Varian, Bill. â€Å"Kid programs returning; Commissioners agr ee to draw up a plan forafter school programs in 18 more parks. † St. Petersburg Times[St. Petersburg, FL] 25 Aug. 2011: 1B. Infotrac Newsstand. Web. 5 Jan. 2012. How to cite Extra Curricular Activities, Essay examples

Music Guitar Essay Example For Students

Music Guitar Essay It can be adjusted and tweaked, but you never have to go into a lesson thou a clear overall picture of where your student is at, and where they need to go, in terms of topics and concepts being covered. Think of it as going to a college class and being handed a syllabus. It tells you (usually) everything youre going to cover, when youre going to cover it and what youll know when its all over. Most teachers use that syllabus to craft their lesson plans, which is what well do here. Well use the structure to cover some practical advice for what a good guitar lesson should include. Topics versus Application One thing I always like to draw a distinction between when it comes to learning attar is topics and applications. It helps to put a little bit of skin on some of the other things were going to talk about, so lets go ahead and define both, as they relate to guitar lessons: Topics: Concepts or ideas that are new to the students Me chord, pentatonic scale, etc. Application: The use of topics to create something musical tabs, songs or improvising. Every good guitar lesson will have both of these elements, in one form or another. Whats difficult, is getting people to know how to move from topical learning, into musical application. This is part of why a lot of guitar seasons stop with learning chords and scales. Learning chords and scales is fine, but its Just the beginning. Youve got to do something with those topics, instead of Just learning them and then moving on. If you dont use them, then its going to be harder for the student to recall them in the future. The Responsibility of the Student I know some of you might be thinking, Isnt it the students responsibility to use what theyve learned? Yes it absolutely is. Www. Actuarial. Com To use a tired cliche, the real learning will take place while the student is playing n their own during the week. If they dont do that, or if theyre not interested, then the topics will likely never take root. However, I would also say that far too many students avoid application on their own, because they dont know how to do it and theyre never able to see the connection between the topics theyve learned and the music theyre hearing on their Pods. As the teacher, you need to illustrate that connection to them and show them how Music 101 -Guitar By Benches Its difficult certainly more difficult than going over a chord sheet, but it can be done. Ordering Guitar Topics A few months ago I wrote a post called Practice and Progress: How a Guitar Player Advances and included an anaphoric to illustrate the post a little more succinctly. The post basically covered how I would recommend ordering guitar topics in the early stages, where different goals (rhythm or lead guitar, etc) dont really come into play. Now what Im not trying to say is that the order needs to be the same for every teacher. Not every history teachers syllabus is the same, so not every guitar teachers topic order will necessarily be the same either. What you should do is sit down and plan out several months of lessons. If you have to adjust, no big deal Just make sure youve got something on paper. Well do a template after this next paragraph. Student-by-Student Considerations Feel free to reference the Practice and Progress post, but also keep in mind that those are beginner topics that dont take into account variables that are unique to certain students. This is something youll have to be aware of, so we need to at least mention them here. 1. Goals Rhythm or Lead Guitar: Not every student will even now the answer to which one theyre more interested in, but the learning path for each side is a bit different. . Skill-Set Complete Beginner or Prior Knowledge: What your student already knows will have a lot to do with how you schedule and plan their lessons. It might save you a few steps. 3. Musical Interests: This one usually wont have a great deal of bearing on what you teach them until later in the process, after youve covered the gene des of the guitar. Making a Syllabus So now well set about the process of making a generic syllabus that gets us through ten weeks of guitar le ssons. Protest Music Tupac Shakur EssayProvide a few of your own improvised tabs for the student to practice soloing techniques. Assign the student to come up with their own improvised lead piece by using a scale of their choice and at least five improvised (or added) notes based on intervals. Week IX Additional and more complex scales should be covered, while discussing the correlation between scales and improvising a little more specifically. Cover some more complex pentatonic and blues patterns and provide more theory and detail about how those scales help you improvise by giving you a structure and inundation by which to work. After memorization the student should be able to work in and out of the scale and know when theyre improvising as opposed to playing within the structure of the scale itself. Week X Address rhythm and song dynamics. Discuss how rhythm impacts your strumming technique, while also covering how the dynamics and intensity of a song should impact how the guitar is played. Application Assign songs for the student to listen to that exemplify the dynamics of the guitar and help the student hear when they need to pull back or play heavier. Have the student work on their ability to play softer and louder on command by making use of effects and their own technique. So this is essentially what I would consider a rough skeleton of a ten-week syllabus for teaching guitar, with plenty of room to adjust if you need to. If we go back to the variables I mentioned earlier, youll probably have a few of those coming into play. For example, a student might know some of this stuff already, particularly the more basic stuff like how to hold, tune a guitar, etc. When that happens, you can obviously Just skip ahead. Whats not quite so straightforward is when you have a student with a specific goal or focus. Lets say youve got someone who really wants to be a rhythm guitarist and is interested in Jazz. When that happens, you change your syllabus in terms of emphasis not necessarily in terms of content. That means that youll focus more on beat and counting, along with chords and chord changing mechanics. As you cover the more basic topics, youll be ready to start incorporating Jazz specific lessons that will be much more interesting to the student. Concluding Its tough to understand what someones ideal learning patterns and situation might be. As a guitar teach, youve got the advantage of usually having a I-to-I student to teacher ratio. Take advantage of that by having a structure in place that you can work off of, rather than Just winging it and hoping for the best. A student will be more confident in what theyre learning if youre confident and assertive about when and how it needs to be taught. Hopefully, this can help by giving you a framework to start from thanks for reading. Email suggestions and lesson requests to [emailprotected] Com.

Is there a perfect world free essay sample

We all want to live in a perfect world, don’t we? A perfect world, where amazingly all people are treated equally and fairly. We always complain about our common problems such as the lack of economic sources. We think that if people are given the same amount of salary and equal rights each, there won’t be any problems. What if we’re wrong? Is it really possible to have that wonderful world or in other words are we all going to be happy on it?The crucial question is: â€Å"How can we know?† It is a hard one, but don’t worry actually there is a way to learn it. Close your eyes and think that your perfect world is actually real. Wander at your world and at the beginning you’ll see people who have equal rights, shelters and food. Don’t hurry to come to a decision yet, first you should empathy yourself with the citizens there. We will write a custom essay sample on Is there a perfect world? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It’ll be the moment when you can see the real situation; they aren’t equal, they are the same. Their emotions and souls are taken away, they look like each other, they do the same things in a routine way, and they don’t even have the ability to judge this circumstance.Have you ever thought what would you do, if you were told that you would be given a regular and steady salary, a house and food like everbody else in the community, whether you work really hard or not? If you are honest to yourself, you’ll see that you would choose the indolence instead of the hard work, like most of the citizens. Maybe at this moment this means nothing to you, but think that all the people in the community are told that. They’ll have the assurance, support behind them, and nothing to worry about, so do you think people would continue on studying or working in that situation? Worst of all, what would happen to the humanity with aimless people who aren’t improvi ng themselves? The truth of the matter is, they’re the most possible future results which many of us decline to think about.One of the most significant things that seperate humans from the other living creatures is the intelligence, having different/own ideas and the ability to criticize. If people loose their special features, how can we say they’re still humans. That’s why we can say that, today â€Å"utopia† is a concept that people made up and insist on believing in instead of working to have better lives.

E Bike Marketing Plan Essay Example

E Bike Marketing Plan Essay Example E Bike Marketing Plan Paper E Bike Marketing Plan Paper EXECUTIVE SUMMARY : This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA, in China. We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the earth from global warming and its ill effects. Unfortunately the automobile emissions are the second largest contributors for the green house gases. Honda with a vision to become the world leader in environment and energy technologies launches this innovative and futuristic eco-friendly product called e-bike. This zero CO2 emission mobility is certainly a head turner which is stolen from the future, which efficiently converts the human force to proposed force. This e-bike is half bicycle and half motorbike and there is no accelerator like the usual electric bikes. One need to pedal to move forwards, the quicker you pedal the faster it goes. It has a regenerative charging capability called loop charging, that is when you go down the hill the motor becomes a generator and charges the battery again. This increase the total distance the bike can go. Its light weight, foldable to a very small size like a Swiss knife and can be put in a rucksack. It is useful in the cities when you have to take in an elevator or carry it to the flat, metro trains, busses, cars etc. This is a transport revolution and its nothing like the world has seen before. It’s going to epitomize the smart urban movement. This is how the future gets around! Table of Contents COMPANY BACKGROUND SITUATION ANALYSIS ENVIRONMENTAL SCANNING LEGAL AND REGULATORY FORCES SWOT ANALYSIS COMPETITOR ANALYSIS CRITIQUE MARKETING MANEUVER PRODUCT PLACE PRICING PROMOTIONS AND ADVERTISING FINANCIALS TARGET SALES SALES FORECAST BUDGETING EXPENSES ADVERTISING BUDGET REFERENCES APPENDICES COMPANY BACKGROUND : Honda Motor Company, Ltd. is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Soichiro Honda is the founder of the company. It has been the worlds largest motorcycle manufacturer since 1959. Even in the rapidly changing business environment of FY2010, Honda supplied more than 24 million products to customers worldwide. From its early days, Honda has been implementing proactive measures to help solve environmental challenges. In 1972, under the theme â€Å"Blue Skies for Our Children,† it introduced the CVCC engine, becoming the worlds first automaker to comply with the U. S. Clean Air Act without the use of a catalytic converter (the world’s most stringent emissions regulations at the time). In late 1999, Honda launched the first commercial hybrid electric car, the Honda Insight. With a view to fighting global warming and reducing exhaust emissions overall, Honda is engaged in the research and development of alternative motorcycle power sources. To maintain a leading position in the future of mobility, Honda will continue to develop motorcycles and other mobility technologies that demonstrate a strong commitment to environmental responsibility Honda’s vision for personal mobility for the next 100 years of mobility calls for an accelerated shift away from fossil fuels, and for the early development of technologies that will reduce greenhouse gas emissions to zero. This is because continuing growth in the world’s population is likely to result in continuing growth in the demand for mobility. This is because continuing growth in the world’s population is likely to result in continuing growth in the demand for mobility. SITUATION ANALYSIS : ENVIRONMENTAL SCANNING China has experienced an explosive growth of sales of electric bicycles and scooters, with annual sales jumping from 56 thousand units in 1998 to over 21 million in 2008 and reaching an estimated fleet of 120 million e-bikes as of early 2010. This boom was triggered by Chinese local governments efforts to restrict motorcycles in city centers to avoid traffic disruption and accidents. By late 2009 motorcycles are banned or restricted in over ninety major Chinese cities. Users began replacing traditional bicycles and motorcycles and, in e-bike became an alternative to commuting by car. LEGAL AND REGULATORY FORCES In China electric bikes currently come under the same classification as bicycles and hence dont require a drivers license to operate. Previously it was required that users registered their bike in order to be recovered if stolen, although this has recently been abolished. Due to a recent rise in electric-bicycle-related accidents, caused mostly by inexperienced riders who ride on the wrong side of the road, run red lights, dont use headlights at night etc. , the Chinese government plans to change the legal status of illegal bicycles so that vehicles with an unladen weight of 20  kg or more and a top speed of 30kmh or more will require a motorcycle license to operate, while vehicles lighter than 20  kg and slower than 30kmh can be ridden unlicensed. In the southern Chinese cities of Guangzhou, Dongguan and Shenzhen, electric bicycles, like all motorcycles, are banned from certain downtown districts. There are also bans in place in small areas of Shanghai, Hangzhou and Beijing. SWOT ANALYSIS – Strengths Honda Motor Company, Ltd has the ability to compete the market challenge from its existing facility of production. Honda Motor Company, Ltd has the ability to produce a high quality product i. e. electric bike in any quantity. It has many existing distributors which will help the Grasshopper electric bike to cover the market place along with some new distributors. It has a competent team, experienced in the Japan industry. Grasshopper Electric bike is environmentally friendly. Multi-tasking features of the new product highlight it among the existing range of products. It has access to monetary resources if required. Honda Motor Company, Ltd has been the worlds largest motorcycle manufacturer since 1959 and has dominance in motorbike industry for nearly 51 years and can now apply that experience and skill to a new market with an appropriately researched product. Chinese can have a resistance to Western products. Due to this the newly launched product will gain an initial advantage in the market. Threats: Yamaha, SANYO, are also on the verge to launch the similar product. There are many competitors who have already established their market dominance in the same product in china. The time taken to do business in China will stretch human resources. Opportunities: Chinese can be more loyal to brand than Western brands. The demand for electric bike is growing rapidly. The product will be considered good for health as it can also act as exercise equipment. Due to the issue of global warming the opportunity increases and gradually helps out in accelerating sales Estimates suggest that by 2013 China will have the largest number of electric bike users. COMPETITOR ANALYSIS CRITIQUE This e-bike is a folding electric bicycle that not only serves as a means of transportation, but can also become a stationary exercise bike and can even generate and store kinetic energy. Electric and pedal power hybrid bicycles make a lot of sense to commuters. With a small amount of battery power to augment your pedalling efforts, you can achieve extra speed and distance while leaving a minimal environmental footprint and paying next to nothing per kilometre. One can ride a bicycle almost anywhere, at any time of the year, and at lowest cost! MARKETING MANEUVER : PRODUCT – There’s nothing that we love more than a well-designed bike! A Human-Electric hybrid bicycle, also known as an e-bike, is a bicycle with an electric motor used to power the vehicle or to assist with pedalling and use rechargeable batteries. The human-electric hybrid bicycle may best be described as human power augmented as in blending human and motor power. Herein lies its uniqueness, utility and exceptional riding enjoyment. While e-bikes are ridden by cyclists of all ages, on many different rides and routes and for different purposes. This is a relatively new kind of bicycle for those of us who enjoy pedalling. Pedal Power Electric Bike Concept can not only get you to work in the morning it can double as an exercise bike when you get home. The bike generates its own energy from pedal power. You can choose to pedal down the hills and ride up the hills using electric power. It also features a bar-mounted control unit, or HMI (Human-Machine Interface). It displays the battery status and allows users to choose between up to four power settings, offering electrical pedalling assistance from levels of 0 to 150 percent. The power settings are: Eco (maximum range), Tour (standard setting), Sports (dynamic riding) and Speed (maximum setting). Its foldable frame also makes it a perfect compact solution for city commuting and apartment living, which is green and hip! PLACE – Place refers to the means by which your customer acquires the product. This includes the actual place it is purchased from i. e the shop, the telephone, the web page, the warehouse as well as the actual route of distribution. The e-bikes can be sold in all Honda motorcycle showrooms and there are about 44 major Honda dealers in china. The platforms like expos, trade shows, consumer fairs and new distributors can be used for sales. In China there are a lot on-line dealers contribute to major number of sales. PRICING – One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Furthermore, pricing affects other marketing mix elements such as product features, channel decision, and promotion. So price plays an important role in the increase of sales. The price of our product will be $1200. At the launch of the product there will be no discount, this will help out to maintain and preserve the prestige and value of product. There will be no hidden cost and net price will be given in order to ensure it is presentable and easily understood by the customer. The price of the e-bike is to be set by taking certain market aspects into consideration. Certain marketing aspects such as: Non-Price competition: As there are many Electric bikes available in Chinese market. The range of Electric bike ranges from $500 $2500. As the Grasshopper electric bike can not only get you to work in the morning it can double as an exercise bike when you get home. So as compared to other models in the present market, there is no such product serving in $1200 in Chinese market. Matching competitor’s price: The main theme is that it is a complete differentiated product among the present products in market. It also match’s the competitors price in market and provide more benefits in the same price. Matching competitor’s price gives an advantage to create the remarkable position not only in market but also in consumer’s sight. Balancing the price with the competitor’s product creates a platform to compare the available products in market and makes even easier in product selection for consumers. Unit sales growth: The price has to be set by aiming at the target for the sales of unit to be grown. The reason for setting up the price in moderate range is to increase the number of sale in market. Market share growth: Also it is taken into consideration about the growth in the market share. If the product is impressive at affordable rates it becomes easier to capture the market share and it is also the primary aim of a company to mark an outstanding market share growth. Targeted profit return: Targeted profit return is one of the most important factors while pricing the product. The scale of the returned profit helps out to draw out the plan for company’s progress. Company can make further progress on the basis of the profit it is gaining. Establishment of new units, working on to create new and efficient products, launching those new products require a considerable amount of fund. So in order to carry on the further progress price should be set in order to gain targeted profit. PROMOTIONS AND ADVERTISING (BRANDING STRATEGIES) i. LAUNCH : Beijing Auto Show Beijing International Automotive Exhibition or Auto China is an auto show held biennially in Beijing, China since 1990. It has now become one of three top auto shows in the world along with Frankfurt and Detroit. ii. CO-SPONSORSHIP : Great Wall of China Marathon (GWCM) The Great Wall Marathon is an annual marathon race held in May along and on the Huangyuan, Tianjin section of the Great Wall of China East of Beijing. The race has grown over the years to several hundred participants. iii. Brand Ambassador : Mr. BRAD PITT â€Å"THE GREEN CELEBRITY† Brad Pitt is famous as a green celebrity. Though the actor was going green all the way back in 2004, purchasing hybrid cars and calling for energy independence, hes made the biggest green mark on the world of green building and sustainable design through his support for the rebuilding projects in New Orleans. Hes teamed up with Global Green USA for a sustainable design competition and a handful of other projects totalling millions of dollars and countless hours spent on making the Big Easy a greener city from the ground up. Pitt has also found time to host a public broadcasting series on green design, help design a green hotel in Dubai and purchase an eco-friendly winery with wife Angelina Jolie. The eco celeb has started a non-profit organization to research green building techniques. Currently, Brad Pitt helps build low cost green homes in New Orleans. He will make an apt ambassador for the e-bike, as he is a global personality and one who believes in green mission. iv. Billboards and Print advertising FINANCIALS : This section will offer a financial overview of Honda Motor Company, Ltd as it relates to the marketing activities. Honda Motor Company, Ltd will address target sales, sales forecasts and how they link to the marketing activities. TARGET SALES – Annual electric bike (e-bike) sales in China grew from 40,000 in 1998 to 20 million in 2010. This rapid transition from human-powered bicycles and asoline-powered scooters to an all-electric bike technology system is special in the evolution of transportation technology and unique to China. We examine how and why e-bikes developed so quickly in China with particular focus on the key technical, economic, and political factors involved. These appeals that it is important to China as it embarks on a large-scale transition to personal vehicles, but also more sustainable forms of transportation. Looking at the increasing sales mark it is estimated that in coming year from 2011- 2013 the sales will hit the target of 2. 5 million in 2011 further climbing through 2. 8 million up to 3. million in 2013. SALES FORECAST – The first year will be used to secure market space, set it up to product standard. During the first six months relationships will be established with many different distributors in the market. These relationships will be based on Honda Motor Company, Ltd willingness to take all of their closeouts. Typically, the manufacturer will call several distributors and eventually will explain them the strategy to accelerate the market sales. Honda Motor Company, Ltd increased willingness to create an incentive for the distributors based upon their sales can make the sense for increasing the future sales. As the number of electric bikes per annum is increasing in china, it helps out to diagnose the sale forecast in china. As the society is becoming more concern about global warming more number of people are switching on to electric bicycles. China is one of biggest market of electric bikes. The number of electric bikes ridden had been increased dramatically, so based on this it can be diagnosed that the future sale is favourable in China for the Grasshopper electric bike as it can be used for various purposes other than riding. Following the above plan, it is forecasted that sales will steadily increase during this year. Sales| 2011| 2012| 2013| Direct Sales| $3000000000| $3360000000| $3500000000| BUDGETING : Costing predictions are difficult in the market entry. In the perfect competition, possibilities and consequences are ambiguous. Tentative budgeting can be done. The purpose of a marketing budget is to pull all the revenues and costs together involved in marketing into one comprehensive document. It is a managerial tool that balances what is needed to be spent against what can be afforded, and helps make choices about priorities. It is then used in monitoring performance in practice. The marketing budget is usually the most powerful tool by which you think through the relationship between desired results and available means. Its starting point should be the marketing strategies and plans, which have already been formulated in the marketing plan itself; although, in practice, the two will run in parallel and will interact. At the very least, the rigorous, highly quantified, budgets may cause a rethink of some of the more optimistic elements of the plans. EXPENSES: The marketing expenses will be budgeted to ramp up before and slightly after the two major trade shows each year. The website expenses however, will be consistent throughout the year. Expense will be accrued in terms of launching a new product in Chinese market. Trade show, advertising and other promotional factors will be added to the cart of expenses. Looking at the Chinese advertising market, it is the leading way to popular your product among the individual. So expense can be forecasted as the position of the company becomes stronger and firm in the Chinese market. The expense will increase as the company’s sales will proceed in the following year. It will be more focused on the promotion of the product and expanding its brand value among the people. So by taking into concern various above aspects expense budget can be forecasted. Marketing Expense Budget   | 2011| 2012| 2013| Trade shows| $80000| $87000| $95000| Advertising| $86000| $92000| $97000| Other| $25000| $31000| $40000| Total Expenses| $191000| $210000| $232000| ADVERTISING BUDGET HONDA Motors should allocate funds appropriately for different channels of advertising. There should be proper diversification of funds. The company should try to create impact in mind of customers by advertising its product in various mediums like television, billboards, internet, newspaper, magazines, tradeshows etc. The main target of advertising should be to create long lasting image of product in mind of the target audience. Following should be allocation of advertising budget. Sr. No| Mode of Media| % Advertising Budget| 1. | Television| 8| 2. | Billboards| 15| 3. | Magazines| 20| 4. | Newspapers| 18| 5. | Internet| 23| 6. | Trade show| 16|

Dichotomies in Toni Morrisons Recitatif

Dichotomies in Toni Morrisons Recitatif The short story, Recitatif, by Pulitzer Prize-winning author Toni Morrison appeared in 1983 in Confirmation: An Anthology of African American Women. It is Morrisons only published short story, though excerpts of her novels have sometimes been published as stand-alone pieces in magazines. For instance, Sweetness, was excerpted from her 2015 novel God Help the Child. The two main characters of the story, Twyla, and Roberta, come from different races. One is black, the other white. Morrison allows us to see the intermittent conflicts between them, from the time theyre children to the time theyre adults. Some of those conflicts seem to be influenced by their racial differences, but interestingly, Morrison never identifies which girl is black and which is white. It can be tempting, at first, to read this story as a sort of brain teaser challenging us to determine the secret of each girls race. But to do so is to miss the point and to reduce a complex and powerful story into nothing more than a gimmick. Because if we dont know each characters race, were forced to consider other sources of the conflict between the characters, including, for example, socioeconomic differences and each girls lack of familial support. And to the extent that the conflicts do seem to involve race, they raise questions about how people perceive differences rather than suggesting anything intrinsic about one race or another. A Whole Other Race When she first arrives at the shelter, Twyla is disturbed by being moving to a strange place, but she is more disturbed by being placed with a girl from a whole other race. Her mother has taught her racist ideas, and those ideas seem to loom larger for her than the more serious aspects of her abandonment. But she and Roberta, it turns out, has a lot in common. Neither does well in school. They respect each others privacy and dont pry. Unlike the other state kids in the shelter, they dont have beautiful dead parents in the sky. Instead, theyve been dumped Twyla because her mother dances all night and Roberta because her mother is sick. Because of this, they are ostracized by all the other children, regardless of race. Other Sources of Conflict When Twyla sees that her roommate is from a whole other race, she says, My mother wouldnt like you putting me in here. So when Robertas mother refuses to meet Twylas mother, its easy to imagine her reaction as a comment on race as well. But Robertas mother is wearing a cross and carrying a Bible. Twylas mother, in contrast, is wearing tight slacks and an old fur jacket. Robertas mother might very well recognize her as a woman who dances all night. Roberta hates the shelter food, and when we see the generous lunch her mother packs, we can imagine that shes accustomed to better food at home. Twyla, on the other hand, loves the shelter food because her mothers idea of supper was popcorn and a can of Yoo-Hoo. Her mother packs no lunch at all, so they eat jellybeans from Twylas basket. So, while the two mothers may differ in their racial background, we can also conclude that they differ in their religious values, their morals, and their philosophy on parenting. Struggling with an illness, Robertas mother may be particularly appalled that Twylas healthy mother would squander a chance to take care of her daughter. All of these differences are perhaps more salient because Morrison refuses to give the reader any certainty regarding race. As young adults, when Robert and Twyla encounter each other at the Howard Johnsons, Roberta is glamorous in her skimpy make-up, big earrings, and heavy make-up that makes the big girls look like nuns. Twyla, on the other hand, is the opposite in her opaque stockings and shapeless hairnet. Years later, Roberta tries to excuse her behavior by blaming it on race. Oh, Twyla, she says, you know how it was in those days: black-white. You know how everything was. But Twyla remembers blacks and whites mixing freely at the Howard Johnsons during that time period. The real conflict with Roberta seems to come from the contrast between a small-town country waitress and a free spirit on her way to see Hendrix and determined to appear sophisticated. Finally, the gentrification of Newburgh highlights the characters class conflict. Their meeting comes in a new grocery store designed to capitalize on the recent influx of wealthy residents. Twyla is shopping there just to see, but Roberta is clearly part of the stores intended demographic. No Clear Black and White When racial strife comes to Newburgh over proposed bussing, it drives the biggest wedge yet between Twyla and Roberta. Roberta watches, immovable, as the protestors rock Twylas car. Gone are the old days, when Roberta and Twyla would reach for each other, pull each other up, and defend each other from the gar girls in the orchard. But the personal and the political become hopelessly entwined when Twyla insists on making protest posters that depend entirely on Robertas. AND SO DO CHILDREN, she writes, which makes sense only in light of Robertas sign, MOTHERS HAVE RIGHTS TOO! Finally, Twylas protests become painfully cruel and directed solely at Roberta. IS YOUR MOTHER WELL? her sign asks one day. Its a terrible jab at a state kid whose mother never recovered from her illness. Yet its also a reminder of the way Roberta snubbed Twyla at the Howard Johnsons, where Twyla inquired sincerely about Robertas mother, and Roberta cavalierly lied that her mother was fine. Was desegregation about race? Well, obviously. And is this story about race? Id say yes. But with the racial identifiers purposely indeterminate, readers have to reject Robertas oversimplified excuse that thats how everything was and dig a little deeper to the causes of conflict.

Knowledge and skills for nursing part 2 assessment Essay

Knowledge and skills for nursing part 2 assessment - Essay Example Based on the background check patient had suffered severe depression because her husband died and live alone. The patient became alcoholic and her health deteriorated because of malnutrition. The patient looks underweight but can survive by giving proper medication and patient care. The nursing process can best be described as a framework for planning individualized care for patient with intellectual disabilities. Since the care for patient is a process it does not conclude into anything but rather it changes constantly and it is the nurses' responsibility to respond to these changing needs whenever necessary. The nursing process usually comprises four or five stages depending on the resources available and work setting, and includes: diagnosis, assessment, planning, implementing and evaluation. The nursing process should be undertaken using a collaborative and participative approach with other professionals, gathering and implementing resources, in order to improve the care process (Department of Health 2000b; Department of Health 2001). The focus of this study will be on the design care plan for our patient on study. The patient was brought in the hospital because of diarrhoea and vomiting. ... It includes areas such as health and health needs, daily living skills, activity programmes, mobility, mental health, risks to the client, finance, respite, social events/outings, support requirements, spiritual needs and, possibly, accommodation issues (Department of Health, 2000b;Sox, 2004a). Our patient on study has been diagnosed to have severe diarrhoea, but upon assessment the medical team handling the patient found out deeper reason for having such condition. The patient based on its medical background is having depression due to the lost of a husband. This has made the patient to neglect herself and become alcoholic. As a result of a deeper assessment the patient is also suffering from malnutrition. The care plan will be focusing on this condition of the patient. The chosen model should cover the entire activity of the patient. Planning In planning, the nurse plays an important role in the recovery and stay of the patient in the hospital. The patient upon admission was given attention on the main complain which is diarrhoea and vomiting. However further diagnosis and assessment of the medical team discovered that the patient is suffering from malnutrition. Our plan focus on malnutrition; the reasons why the patient is having this kind of condition, and the treatment and the protocol that the nurses should follow for the welfare of the patient. Implementation Implementation of a care plan is the most challenging part of the nursing process. Patient who is suffering from depression will lead to intellectual disabilities and an appropriate care plan should be implemented. In the case of our patient, she suffers depression after her husband dies wherein she depends on a lot. This make her